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Search results for “The Sound of Data”
How AccorHotels uses biometrics to unlock travelers' wants and needs
07/25/2018
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10:07:07 AM
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The initiative seeks to measure biometric reactions and analyze behavior to get to the heart of what guests really want and tailor experiences accordingly.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Six high-tech products that hoteliers can look at and adopt
01/12/2018
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6:07:57 PM
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Products such as autonomous store platform, smart shower, multiview projector system, light-changing panels...are able to help hotels offer a smarter and more personalized experience.
Pizzas, Spam, and Byzantine Generals: the origins of Blockchain
08/23/2017
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4:38:52 PM
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Blockchain, with pizzas, spam, and Byzantine Generals as its origins, introduced a mechanism guaranteeing the recorded history in an untrusted network without a single source of truth or central authority.
Priceline founder: booking sites antiquated
09/30/2016
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9:00:54 PM
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In a conversation with Skift—a global travel industry intelligence leader—the founder of The Priceline Group, Jay Walker, pretty much stated that online travel booking sites are way behind the times.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016
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1:38:31 PM
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Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Counting on prowess of social content to fill seats
05/09/2016
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10:32:31 PM
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Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
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